YouTube officially retired its Trending page on July 21. The feature, which highlighted viral videos in real time, is being replaced with more personalized discovery tools, such as "Explore" and "For You" feeds.

💡 Why YouTube is doing this:

Google’s data showed that static trending lists no longer reflect user preferences, especially with the rise of Shorts and creator-specific communities. Users now favor more personalized recommendations.

📊 The shift means:

  • YouTube is betting big on AI-curated feeds

  • Creators will need to focus on engagement rather than just virality

  • Discovery will be driven by watch history and behavior rather than raw views